In 1953 Rae Mitchell purchased the bridge property from Henri Aubeneau. A dynamic businessman, Mitchell aggressively promoted his attraction world-wide. Unsure of the 1914 cable strength, he completely rebuilt the bridge in 5 days in 1956, encasing the cables in 13 tons of concrete at either end. He developed the trails on the west side of the bridge and converted the Tea House into the Trading Post Gift Store. But when Mitchell retired, business declined and Capilano Suspension Bridge and Park faced an uncertain future.